"As games as gotten bigger that system isn't working as well as it has done in years gone by. "What we're doing now is all the organisation is saying, okay, typically the way we would have marketed games like this is on this drip feed approach of releasing new content over time, build up kind of the appetite and the excitement for the game and then launch the game and it would run," Wilson said. Wilson said that it is looking into changing how it releases games, pointing to beta launches it has been doing in Asia as well as admitting that the traditional way of marketing and launching games is no longer working in the West. That was before an exposé from Kotaku revealed Anthem's chaotic development.ĭuring its investor call, Wilson was asked by Barclays' Ryan Gee about Anthem's troubled launch - recognising that this wasn't an issue isolated to EA - and asking how QA was going to be handled moving forwards. This is likely unsurprising given that Anthem saw a bevvy of bad press ahead of its launch with the public beta tests being dominated by technical issues.
The team is now very focused on continued improvements to the game, and will then bring more content updates and in-game events that will enhance and expand the Anthem experience." "However, we’ve also heard feedback from our community about issues that began to manifest as the game reached scale, and that they want more depth and variety in the mission modes of the game. "Players have spent more than 150 million hours in Anthem since launch, and we’ve heard from them that the beauty and expanse of the world is stunning, and that traversing the environment in the Javelin suits makes for amazing gameplay. However, we believe in the team at BioWare, and we also believe in what they set out to achieve with this game – building a new IP and melding genres to reach a new audience. "The launch of Anthem in Q4 did not meet our expectations. "We are committed to the live service for Anthem, and delivering for our community in this new IP over the long-term," the CEO said. In this most recent call, Wilson did say that players have spent over 150m hours in BioWare's MMO since launch.
Speaking to investors - as transcribed by Seeking Alpha - CEO Andrew Wilson said that BioWare's sci-fi MMO "did not meet our expectations" upon launch, but does say the company believes in the game in the long term.ĭuring the firm's Q3 financial call with investors, CFO Blake Jorgensen said that EA pegged Anthem's sales up to the close of the 2019 fiscal year at between five and six million units. It’s great original IP and we’ve doubled down on the product,” said COO and CFO Blake Jorgensen at the time.Publishing giant Electronic Arts has said that Anthem did not sell as well as it had hoped. “We continue to invest heavily in Anthem, with developers working on game quality, content, systems and game mechanics. However, the game did break one significant record for the company - Anthem was EA's most successful digital game ever, selling more copies digitally than any other game in company history. In May, EA had also confirmed in a conference call that Anthem's sales had been below their expectations.
While that work goes on behind the scenes, Anthem will continue to be updated with smaller features and new content. The games veteran also revealed that BioWare is working on addressing Anthem’s fundamental problems, but reiterated that this process will take time.
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“While it’s been great to see the community response to Cataclysm, I know there’s a lot more work to do to bring out the full potential of the game,” said Hudson. In September, BioWare head Casey Hudson posted a blog to confirm updates for Anthem are still in development, revealing “a big team” is working on the game in both its Edmonton and Austin studios. Ben Irving, one of Anthem’s biggest champions at BioWare departed the studio, and some have gone as far as calling for the game to simply be put out of its misery.
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A longstanding list of core design problems, bugs, server issues and more have kept the game from making more of a dent, and even after the release of the long-promised but poorly received Catalyst update things continued to look pretty grim. It’s no secret that Anthem didn’t get the love that EA and BioWare hoped it would.
Sales of the troubled game came in at fifth place after Mortal Kombat 11, Kingdom Hearts 3, Madden NFL 20, and Tom Clancy's The Division 2, according to statistics from the NPD Group via industry analyst Mat Piscatella. BioWare's Anthem was the fifth top-selling game in North America of 2019 up until the end of August.
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